Turn your average product or service
into one customers love to use 💙
Where do you struggle the most?
Let’s improve it together
Remove barriers that drive your customers away
Grow your paying customers
Keep your product or service up-to-date, easy and attractive
Simplify, innovate, test new ways
Lower unnecessary requests to your customer support
Keep your operational costs low
Systematically learn how to provide a great experience
A hard-to-copy competitive advantage
Empower your team with the right tools & resources
Save time for higher-impact work
My work
Designing a pilot for free rides via a public transport pass
I defined the flows and communication for users, customer support & marketing, while respecting technological limitations. Supervision for consistency across teams.
Improving the acquisition of new university students
I mapped the needs of applicants for studies and the university staff, created a structure for the new website + guide through the application process.
Website expansion without waiting on developers
I mapped existing website needs to move it to a no-code tool where the team can easily make changes, and create new pages using pre-build sections.
Improving user onboarding: Rent a bike in just 30 seconds
I mapped blockers and uncecessary steps so the registration can be completed faster. Reduced from 2 minutes without skipping necessary inputs & education.
Forming an over-the-phone therapy service
I consulted new service offering during the pandemic for people that never tried therapy before. Mapped needs, fears & created a landing page addressing it all.
Improving tools for handling bike repairs and bike relocation
I defined requirments and current ways of doing things, designed improvements and tested them with the team members across multiple cities before development.
Piloting a cost-effective system managing in-person trainings
I shaped the idea with the marketing team, project manager and the lecturer. And built a no-code proof-of-concept for managing training applications.
Managing change from parking anywhere to specific spots
I handled the change managment: Aligned on communication to users, mapped potential problems with support, defined changes in the app, website & system.
Defining a seasonal subscription model with a "pause"
I found a solution to 8-9 month subscription within a year with incentives to rather pause it for the winter months instead of cancelling it altogether.
Requirments and incorporation of the museum audioguide
I defined the requirments and museum staff needs: Guide promotion in the box office, labelling in expositions, giving out commemorative coin for quiz completion.
Mapping service differences for Estonian market
I mapped current service in Czechia and Slovakia and found ways how to position it for Estonia based on competition. Drafted changes for different touchpoints.
Defining requirements for new app & administration
I mapped and prioritized needs of the race contestants and organizers while respected tech limitations & the available time (fixed time, budget, variable scope).
Finding a multipurpose use for a board game directory
I found use case for new customers via search (SEO), enhancing the experience for regulars looking for a game, and keeping track of availability for the staff.
How does it work?
We’ll define the unclear
Specify needs, limits & goals
Find the right solution for you
How can we work together?
Consulting
Tap into my 15 years of experience:
- Get feedback on your situation
- Ideas how to approach a problem
- Inspiration, tips on best practices, resources and tools
On your side
Improve a specific area:
- Let’s understand current situation
- Determine the best next steps
- Tackle it either in-house with my help or with a specialist
What clients say
You taught us that design is so much more than sitting at the office and drawing wireframes and moving pixels.
Marek's best skill is that he sees the big picture of your project and also individual parts. He really thinks them through and doesn't just blindly do what he's asked for.
I’m Marek 👋
- I hate unncecesary complexity and frustration. So I dedicate time and a lot of work to make things seem simple and effortless. I look for the real cause of problems, not just the symptoms. And I try to make sure that the technology doesn't get in the way, and ideally stays as invisible as possible.
- I've worked in a number of roles over the last 15 years - so I have insights into how people think and behave, marketing and customer support, as well as the technical side. I can speak "programmer," and translate more complex concepts and options for you.
- I like to travel so I get a chance to see how products and services behave around the world. Some of them are huge inspiration, some warning of what not to do.
- I'm interested in mobility, public spaces, the sharing economy, sustainability, mental health, slow travel, languages & communication, and education in general.
- I like the approach to design of 37 signals/Basecamp, Too Good to Go, HSL/HRT, Swapfiets, Airbnb, Tesla Charging, Framer, Kit & others.
- When I'm not working, you can find me in a café with a book, in a sauna, wandering with my camera by the sea, in the mountains or in the city I'm currently visiting.